CVS Goes From Airbrush Perfection To Natural Beauty Ads (Imperfection Is The New Beauty)
Well it’s about dang time, wouldn’t you say?! It’s been a long time since ads/media/society have shoved into our faces and minds as if brainwashing us to believe there’s a way to look perfect (with this product, and that product and get rid of those unsightly this and that) BLAH! The constant need and desire to look perfect has trained us to look into the mirror and pick out the worst parts of ourselves instead of embracing ourselves for our ‘truly natural looks.’ there’s no way to look perfect when our expectation of ‘beauty’ is to the roof.
Let’s bring it down a notch, let’s teach our daughters and sons that those pretty people in the ads are fake/not real/computer altered to be perfect. And that real beauty is unaltered, is natural, and everyone has a piece of it in their own special way!
CVS Bans Airbrush Perfect Ads For Their Products
CVS’ morale compass kicked in and is hopefully going to start a trend that spreads throughout the other companies. Let’s make it okay to advertise using real women with little touch ups to really give us a better idea of what the product will do for us, because let’s face it, we know we’re not going home with a product that makes us look like the young airbrushed perfect complexion model. This change within the year will help people have a more realistic view on beauty which will build confidence in knowing no one is flawless, not even models on the advertisements.
“We will not digitally alter or change a person’s shape, size, proportion, skin or eye color or enhance or alter lines, wrinkles or other individual characteristics,” CVS then goes on to say “We want our beauty aisle to be a place where our customers can always come to feel good, while representing and celebrating the authenticity and diversity of the communities we serve.” CVS Press Release
Does the #metoo movement for women play a factor in this change? It certainly does! With such strong progression in the movement the time is now to continue spreading the word and branch off to discuss in a deeper level the expectations we as society have on looks.
I say, let’s challenge other companies to follow in the foot steps of the CVS company. Let us pressure them to advertise ‘real’ people, without all of the computer altered mumbo-jumbo… I think it would be a great message to all people, that beauty is attainable and easy to come by.
Beauty products aren’t bad, but it’s the message that goes with it through these ads… they are not meant to hide all of our flaws, but rather to pick our favorite part about our looks and accentuate them.
Bigger Fish To Fry
In the grand scheme of things, our looks are not as important as let’s say… teaching the valuable skills of being a good person, having good morals and healthy view of life. Let’s focus more on that than on trying to look a certain way. ~wink~
Love thy self. Stay pure and true. You are Beautiful!
Take care readers!
photo 1 by: alyceparis.com
photo 2 by: wxxv25.com
photo 3 by: quotesgram.com